Case Study

Aristo Pharma Ltd.

Service Provided: Field Force Management

Overview

A leading Fortune 100 pharmaceutical company, renowned for tackling complex global health challenges, sought to revolutionize its training and field operations for Health Care Professionals (HCPs). With a vision of delivering standardized, multilingual medical training and streamlined field processes, they partnered with Brain Station 23 to implement a robust Learning Management System (LMS) and a custom Field Force Management app tailored to the needs of a global workforce.


Business Challenges

  • Manual processes for order placement and reporting needed digitization.

  • MPOs required real-time stock information and better access to doctor visit records.

  • Management faced difficulty monitoring daily field activities.

  • Existing operations were slow, manual, and lacked transparency.


Solution Provided

  • Built a customized Android-based Field Force Automation app for pharmaceutical sales teams.

  • Enabled MPOs to place orders, request samples, view stock availability, and log doctor visits from their smartphones.

  • Integrated the app with depot inventory systems for synchronized stock updates.

  • Implemented GPS tracking, activity history, and automated report generation for easier monitoring.

  • Delivered the solution using an open-source framework for simplicity and future flexibility.


Impact

  • Streamlined MPO daily tasks, making them faster, easier, and more productive.

  • Allowed management to monitor field operations with greater transparency and efficiency.

  • Improved report accuracy and provided real-time visibility into order flow and doctor engagement.

  • Supported a more responsive sales process through centralized data access.

Features

Android-based Field Force Automation (mSFA) app

Real-time order placement and stock checking

Sample requisition management

Doctor visit logging by MPOs

GPS-based location tracking and activity history

Offline order placement with automatic sync when online

Integration with depot inventory systems

Automated report generation for management

Centralized data access for better visibility

Streamlined workflows to reduce paperwork and increase efficiency

Applications Developed

Mobile App

Project Snaps

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