Case Study
Aristo Pharma Ltd.
Service Provided: Field Force Management
Overview
A leading Fortune 100 pharmaceutical company, renowned for tackling complex global health challenges, sought to revolutionize its training and field operations for Health Care Professionals (HCPs). With a vision of delivering standardized, multilingual medical training and streamlined field processes, they partnered with Brain Station 23 to implement a robust Learning Management System (LMS) and a custom Field Force Management app tailored to the needs of a global workforce.
Business Challenges
-
Manual processes for order placement and reporting needed digitization.
-
MPOs required real-time stock information and better access to doctor visit records.
-
Management faced difficulty monitoring daily field activities.
-
Existing operations were slow, manual, and lacked transparency.
Solution Provided
-
Built a customized Android-based Field Force Automation app for pharmaceutical sales teams.
-
Enabled MPOs to place orders, request samples, view stock availability, and log doctor visits from their smartphones.
-
Integrated the app with depot inventory systems for synchronized stock updates.
-
Implemented GPS tracking, activity history, and automated report generation for easier monitoring.
-
Delivered the solution using an open-source framework for simplicity and future flexibility.
Impact
-
Streamlined MPO daily tasks, making them faster, easier, and more productive.
-
Allowed management to monitor field operations with greater transparency and efficiency.
-
Improved report accuracy and provided real-time visibility into order flow and doctor engagement.
-
Supported a more responsive sales process through centralized data access.
Features
Android-based Field Force Automation (mSFA) app
Real-time order placement and stock checking
Sample requisition management
Doctor visit logging by MPOs
GPS-based location tracking and activity history
Offline order placement with automatic sync when online
Integration with depot inventory systems
Automated report generation for management
Centralized data access for better visibility
Streamlined workflows to reduce paperwork and increase efficiency
Applications Developed
Mobile App