European Biopharmaceutical Company

Overview

We served a pharmaceutical and clinical-stage biotechnology company based in Europe, specializing in the discovery and development of small molecule medicines with novel modes of action.

The company is a pioneer in biotech with an innovative therapy pipeline to address unmet medical needs. Their ambition is to become a leading global biopharmaceutical company, focused on the discovery, development, and commercialization of medicines that improve people’s lives, expanding operations across several European countries.

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Business Challenges

Challenge 1: Lack of Single Centralized Platform

• Communication gaps and inconsistent information among HCPs (Health Care Professionals) due to scattered content.

• HCPs received inconsistent details about products, treatment guidelines, clinical outcomes, mode of action, medical training materials, etc.

• Needed a fast solution to align with commercialization goals in multiple EU countries.

Challenge 2: Complex Content Management

• Managing diverse content (product specs, medical training materials) was complicated.

• Difficulties in organizing and accessing content impacted usability for HCPs across regions.

Challenge 3: Regulatory Compliance and Personalization

• Complex EU pharmaceutical regulations created compliance risks.

• Needed to deliver personalized content to HCPs while adhering to legal requirements.

Challenge 4: Seamless Learning Integration

• Integrating an LMS within the portal without disrupting UX required technical expertise.

• Learning materials such as videos and quizzes needed to be accessed smoothly without external redirects.

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Solution

Centralized HCP Portal Development

• Brain Station 23 developed a multi-country, multi-language HCP Portal on Adobe Experience Manager (AEM).

• Enabled consistent, unified communication with HCPs across European nations.

Simplified Content Management

• Implemented a flexible content management system leveraging AEM capabilities.

• Created a well-structured content hierarchy aligned with SEO goals.

• Authors can publish/manage content easily, enabling seamless updates.

IAM Solution for Personalized Content Delivery

• Implemented Identity and Access Management (IAM) via a Customer Data Platform (CDP).

• Delivered content personalized to HCP profiles, ensuring relevance by specialization and location while complying with EU regulations.

Assured Compliance with Dedicated Content Review

• Integrated Medical, Legal, and Regulatory (MLR) review via Veeva approval.

• Ensured all content was country-specific and legally compliant, mitigating risks.

Integrated Learning Experience on the Portal

• Integrated Moodle LMS within the AEM portal using an innovative iframe solution.

• HCPs can access learning modules, videos, quizzes, and more without leaving the portal.

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Benefits

• Streamlined Access to Medical Resources: Single centralized portal for managing medical and commercial content.

• Personalized Content Access for HCPs: Tailored content according to specialization and region.

• Interactive Learning Opportunities: LMS integration provides engaging learning modules.

• Multi-Language Accessibility: Supports HCPs across various European countries effectively.

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Results

• Increased HCP Engagement: Personalized and user-friendly portal boosted HCP registrations, attendance at medical events, virtual conferences, and webinars.

• GDPR Compliance: Platform adheres to GDPR, ensuring proper consent for marketing and omnichannel campaigns.

• Efficient Content Review: MLR review process ensures country-specific and compliant content.

• Global Expansion: Portal deployment in multiple EU countries enabled broader reach and supported global biopharmaceutical growth.