Incepta Pharmaceuticals

Overview

Incepta Pharmaceuticals, a leading pharmaceutical company in Bangladesh, adopted a custom Field Force Management (FFM) app to mobilize and empower their MPO sales team. Brain Station 23 delivered a mobile sales force automation platform that improved efficiency, visibility, and order processing across their field operations.

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Business Challenges

• MPOs relied on manual processes for order taking, stock checking, and sample requisitions.

• Lack of real-time data led to inefficiency in inventory and sales tracking.

• High paperwork and lengthy sales cycles impacted field productivity.

• Limited visibility into MPO visit reports and location tracking.

• Inability to operate offline hindered performance in low-connectivity areas.

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Solution Provided

• Developed a custom Field Force Management (mSFA) mobile app on Android for Incepta’s MPOs.

• Enabled order placement, real-time stock checking, sample requisitions, and visit report submission directly through the app.

• Integrated GPS-based MPO location tracking, logging their visit routes and locations.

• Designed the app to support offline order placement, syncing automatically once connected.

• Built backend systems, including an SMS server and APIs, to support order syncing and data integration.

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Impact

• Achieved sales automation and mobility for thousands of MPOs, significantly reducing paperwork and processing time.

• Shortened sales cycles through streamlined order and stock workflows.

• Improved data accuracy with real-time stock visibility and GPS tracking.

• Enhanced sales effectiveness by facilitating easier order placement and doctor visit reporting.

• Reduced operational costs and environmental impact by eliminating manual forms and reports.