Nissan

Introduction

To enhance the way customers explore vehicles, Nissan partnered with Brain Station 23 to develop an immersive AR car customization app. This innovative solution offers full-scale, interactive vehicle previews and real-time personalization, transforming how buyers engage with Nissan’s products across markets.

---

Business Challenges

• Needed a modern, digital showroom experience to showcase multiple car models and configurations.

• Required an AR application capable of rendering high-fidelity, real-time 3D car models with realistic textures.

• Customization functionality had to be responsive and accurate for both visuals and performance.

• Providing informative, interactive content within the app without compromising the user experience.

---

Solution Provided

• Developed a mobile-based augmented reality car shopping app for real-time product visualization.

• Enabled 3D car customization features allowing users to personalize colors, trims, wheels, and upgrades.

• Integrated full-scale AR visualization so customers could view their configured vehicle in real-world environments.

• Embedded interactive product information including videos and detailed specifications to support informed decision-making.

• Delivered a smooth and intuitive UI for seamless exploration and product configuration.

---

Impact

• Boosted customer engagement by allowing users to explore Nissan’s models in a highly immersive format.

• Increased buyer confidence through life-sized, in-context car visualization, reducing purchase hesitation.

• Supported informed purchasing decisions by integrating interactive, educational content directly in the app.

• Enhanced brand innovation and customer perception, positioning Nissan as a leader in automotive AR solutions.

• Drove higher conversion rates and improved customer satisfaction, contributing to stronger brand loyalty and sales.