B-IT

🚘 Nissan Driver’s Guide Middle East

Redefining the Car Manual with AR and Cloud Technology

🔍 Overview

To enhance safety, convenience, and user experience for drivers in the Middle East, Nissan Motor Company launched an innovative AR-based mobile app—the Nissan Driver’s Guide Middle East. Developed in partnership with Brain Station 23, the app replaces traditional car manuals with an interactive, digital solution featuring augmented reality, multilingual support, and cloud-based content management.

⚙️ Business Challenges

Printed manuals were difficult to navigate, especially in emergencies
Dashboard alerts and symbols were often confusing for users
Language barriers hindered understanding for non-English speakers
Difficulty locating authorized dealers and genuine accessories
Emergency instructions were not readily accessible

✅ Solution Provided

🔍 Augmented Reality Guide

Uses smartphone camera to scan car interiors
Covers 4 main areas:
1. Centre Console
2. Steering Controls
3. Doors, Seats & Roof
4. Other Controls
Interactive pop-ups explain buttons, switches, and alerts

🚨 Emergency & Warning Support

Provides instant explanations for dashboard warning lights
Offers step-by-step guidance for emergencies (e.g., flat tire)

🧭 Genuine Accessories & Dealer Locator

Integrated geolocation to find nearby authorized dealers
Allows in-app browsing and purchasing of Nissan-certified accessories

☁️ Cloud-Based Configuration

Admins can remotely update content and vehicle data
Analytics dashboard tracks user engagement and app usage

🌐 Multilingual Experience

Available in English and key Middle Eastern languages
Ensures accessibility for non-English speaking users

📈 Impact

Improved Safety: Instant understanding of alerts and warnings
Faster Access to Information: No need to search bulky manuals
Enhanced Customer Experience: Multilingual and updated content
Boosted Sales: Accessory browsing and dealer navigation
Stronger Brand Image: Showcasing Nissan’s tech-forward vision

🚀 Drive Innovation with AR Solutions

Looking to digitize your customer experience using immersive tech like AR and cloud-based apps?
Brain Station 23 can help you build innovative, user-centric solutions tailored to your brand.