Case Study

Pro Athletics

Service Provided: E-commerce Solution

Pro Athletics: Streamlining B2B Sports Apparel with nopCommerce

Overview

Pro Athletics, a California-based sports apparel leader, aimed to unify fragmented sales operations and enhance the customer experience. Focusing on B2B efficiency, team-based eCommerce, and production integration, they partnered with Brain Station 23 to implement a customized nopCommerce solution that transformed their digital workflow.

Business Challenges

  • Disjointed Systems – Back-office operations in .NET and storefront in Shopify caused inefficiencies.

  • Complex Order Lifecycle – Apparel production required integration of factory workflow and Tech Pack Variables (TPVs).

  • Limited B2B Support – Manual processes made bulk ordering and B2B service inefficient.

  • No Support for Team-Based Stores – Needed branded storefronts with unique product bundles.

  • Manual Order Fulfillment – Lack of automation limited scalability.

  • Product Bundling & Customization Limitations – Uniform-based ordering required better UX and flexibility.

  • Lack of Quotation System – Needed a way to manage quote requests efficiently.

  • Limited Reporting – Needed sales, team store, and logistics reporting tied to operations.

Solution Provided

  • Unified nopCommerce Platform – Single admin and storefront for easier maintenance and efficiency.

  • Team Store Plugin – Branded, team-specific stores with unique URLs, catalogs, and order histories.

  • Custom Order Manager – Streamlined team-based order fulfillment and production tracking.

  • CSR-Assisted Orders – Sales reps manage orders with a custom lifecycle.

  • Excel-Based B2B Ordering – Bulk upload via Excel tailored for business clients.

  • Tech Pack Variable Integration – Mandatory TPV input ensured production alignment before order progression.

  • Product Bundling – Packages of grouped products for faster purchase and higher conversion.

  • Uniform-Based UX Enhancements – Jersey number selection and apparel-specific features.

  • Quotation Request System – Quote generation from storefront routed to CSR for processing.

  • Advanced Reporting Tools – Dashboards for order tracking, team sales, product bundles, and production insights.

Impact

  • 5X Monthly Order Growth after migrating to the new platform.

  • Optimized Maintenance Cost by consolidating platforms.

  • Increased B2B Sales through bulk ordering functionality.

  • Streamlined CSR Workflows improved order speed and customer service.

  • Enhanced Factory Coordination via TPV validation and automated delivery scheduling.

  • Improved Customer Experience through UX upgrades and team-specific shopping flows.

  • Data-Driven Decision Making empowered by robust reporting and operational insights.

Features

Unified nopCommerce platform for single admin and storefront

Team Store Plugin for branded, team-specific stores

Custom Order Manager for team-based order fulfillment

CSR-assisted order placement and management

Excel-based bulk B2B ordering

Tech Pack Variable (TPV) integration for production alignment

Product bundling for faster purchases and higher conversion

Uniform-based UX enhancements (e.g., jersey number selection)

Quotation request system integrated with CSR workflow

Advanced reporting dashboards for sales, team stores, product bundles, and production

Streamlined B2B and team-based eCommerce operations

Automated order lifecycle and fulfillment processes

Applications Developed

Web App