Renowned Pharmaceutical Company

Overview

A leading Fortune 100 pharmaceutical company, renowned for tackling complex global health challenges, sought to revolutionize its training approach for Health Care Professionals (HCPs).

With a vision of delivering standardized, multilingual medical training across continents, they partnered with Brain Station 23 to implement a robust Learning Management System (LMS) tailored to meet the diverse needs of a global workforce.

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Business Challenges

• Scalable Global Training: Needed a unified platform to train thousands of HCPs across different countries in local languages while maintaining standardization.

• Role-Based Course Delivery: Required delivery of specialized training based on job roles, departments (e.g., pharmacology, gynecology), and location.

• Lack of Certification Tracking: Sought an automated system for certifying course completion and monitoring learner progress.

• Manual Communication & Data Sharing: Faced inefficiencies due to disconnected data and manual training administration.

• Ineffective Course Discovery: HCPs struggled to find relevant training due to poor navigation and lack of personalization.

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Solution Provided

We implemented a customized Moodle-based LMS to transform how medical professionals engage with ongoing training and certification requirements:

• Centralized Course Management: Delivered a secure, centralized LMS where trainers could create and manage multimedia content—Brightcove videos, SCORM packages, PDFs, quizzes, slideshows—for various medical specializations.

• Multilingual Regional Content: Integrated region-wise content delivery in native languages, ensuring HCPs across different countries access relevant material aligned with local compliance.

• Automated Certification Generation: Enabled automatic issuance of training certificates after course completion, adding value to professional profiles and internal evaluations.

• Advanced Reporting & Analytics: Built dashboards for administrators to track user progress, certification status, course completion rates, and departmental performance across multiple countries.

• Personalized Learning Pathways: Developed a course recommendation engine suggesting training based on job roles and specialties, enhancing learning engagement.

• Advanced Search Functionality: Implemented smart category-based search for HCPs to easily find content related to their roles.

• Data-Driven Communication: Streamlined admin and learner communication through centralized access to learning history and materials, reducing dependency on emails and manual reminders.

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Impact

• Increased HCP Engagement: Professionals access targeted training easily, resulting in higher course completion and skill retention.

• Improved Operational Efficiency: Automated certification and tracking minimized manual admin tasks, reducing workload and increasing reliability.

• Global Compliance: Region-based course allocation ensures adherence to country-specific medical regulations.

• Higher Productivity: LMS organization eliminated redundancies and empowered trainers to monitor progress from a single dashboard.

• Enhanced Learning Experience: Advanced search, multilingual access, and personalized content significantly improved usability and learner satisfaction.