iManual for Automobile Industry

Overview

Toyota Motor Corporation, a global leader in the automotive industry, partnered with Brain Station 23 to revolutionize the car-buying journey through an innovative Augmented Reality (AR) mobile app.

This app enables customers to customize and visualize cars in real time, offering a personalized, immersive experience that simplifies decision-making and boosts engagement.

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Business Challenges

• Limited car personalization options, leading to customer dissatisfaction.

• Lack of sensory engagement in traditional showroom experiences.

• Physical showroom space constraints restricting car model display.

• Complexity in presenting numerous customization options in various colors.

• Difficulty in providing a seamless, intuitive digital car-buying experience.

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Solution Provided

• Developed a cutting-edge AR mobile application for real-time car customization and visualization.

• Enabled customers to personalize vehicles by selecting colors, wheels, and upgrades through a smooth, interactive interface.

• Provided real-size augmented reality visualization of cars in real-world environments for accurate spatial understanding.

• Integrated interactive information accessibility for detailed specs on car parts and features.

• Incorporated high-quality real-time videos showcasing car features for enhanced product understanding.

• Supported multilingual options and virtual buttons for quick, easy navigation.

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Impact

• Enhanced customer engagement by offering a personalized, immersive AR car shopping experience.

• Simplified and streamlined the car-buying process, increasing customer satisfaction and sales conversion rates.

• Positioned Toyota as a technological pioneer in automotive retail innovation.

• Boosted brand image and customer loyalty by delivering an innovative, customer-centric shopping tool.

• Overcame showroom space limitations by enabling customers to explore the full car lineup digitally.